Squad by mamamia
We make Content at the speed of Culture.
Whether its video, audio or written content, across social, websites, email or publishing - our expertise is built from the DNA of Australia’s most successful content-led brand, Mamamia.
Culture drives consumer behaviour, from trending moments (eg #tiktokmademebuyit) to longform storytelling. We are fascinated by the way culture influences content, and the speed at which it changes.
with cultural shifts
challenging the perception of brands
beyond the channel
delivering ROI
problem as a whole
to understand how
to connect
our offering
We’re on it all day, every day, so you don’t have to be across every platform across every platform and every touch point. every touch point.
As a content and marketing agency, we are obsessed with creating impactful content for brands that drives meaningful action. Our skills range from creating full suite owned assets, to the alignment of trusted content creators, to communicate messages that move at the speed of culture.
View Case StudyCommonwealth Bank
The Next Chapter
Sparking a national conversation in social media to highlight the issue of financial abuse.
View Case StudyNETFLIX
Bridgerton
Using some of Australia’s hottest social talent to launch Netflix’s hottest new show.
View Case StudyOPTUS
Family
Celebrating the role Optus plays in valuing family time and connection.
View Case StudyMOJO
Activated Kombucha
Leveraging trusted voices to show the audience how healthy and delicious Mojo can be.
View Case StudyELEVIT
The First 1000 Days
Helping educate Australians on the importance of nutrition in the first 1000 days of conception and birth.
View Case StudyFantastic Furniture?
Fantastic Feel Like Home
Young families and couples telling their unique stories of how #FantasticFeelsLikeHome.
View Case StudyTRIUMPH
Together we Triumph
Embracing change in Australian women’s bodies with diverse, relatable social creators.
View Case StudyWOTIF
Aussie Kids Bucket List
Helping kids to share their travel bucket lists, and experience a great Aussie family holiday.
View Case StudyL’OREAL PARIS
The 40 Faces of True Match
Showing how every Australian could find the right shade for their skin.
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View Case StudyAPEROL SPRITZ
#shareaspritz
Exploring the many moments we can share an Aperol Spritz with friends.
View Case StudyCOME FROM AWAY
Sydney Launch
Driving hype for opening night.
View Case StudyGoDaddy
Female Entrepreneurs
Championing and empowering everyday Australian entrepreneurs to create, build and grow their dream business venture.
Contact Us
For a no cost, no obligation chat about content & influence